Off-page optimization is the process to increase the number of incoming links, aka backlinks, to your web pages and improve the quality of these incoming links. You want other web pages to “talk about” your web pages and link to your website. Increasing link popularity will improve your search engine listing position so that you website can be found on the Internet.
Link Building: Homepage vs Inner Pages
You want to build links from web pages that share similar topic to your website.
For example, this post is about off-page optimization so I would want links from search engine optimization and search marketing related pages, also pages from websites that are related to internet marketing.
On-page SEO or search engine optimization refers to changes that you can make on your web page to increase the chances of it being displayed in the top 30 results for a particular search term or search phrase.
Many people think that SEO is something complicated and difficult to implement. However, like many things in life, SEO is common sense – your job is to provide what the search engines want.
On-page optimization is quite simple and relatively easy to do. Let me show you some simple tactics that will help you to get your web pages visible in the search engines by focusing on 2 very important on-page factors.
How often do Googlebot and Yahoo Slurp visit your blog?
Do you know you can train these Googlebot and Yahoo Slurp crawlers to come to your blog at regular interval?
It’s simple. Update your blog with fresh unique content at regular interval e.g. one new post everyday or every other day. In this way, you are training the search engine spiders to come visit your blog at regular intervals. And you will find that the search engine spiders will come to your blog everyday.