Having a search engine friendly is not good enough. You need good web design to fortify your conversion rates.
Knowing how to SEO your web pages to rank high for your targeted keywords and not have a nice design, simple-to-use navigation and layout for your visitors may eventually drive away potential customers.
- Do Lead By Example
- Do Make The Website Search Engine Friendly
- Do Your Research
- Do Test Your Website
- Don’t Get Flash Drunk
- Don’t Eliminate All White Space
- Don’t Make The User Wait
- Don’t Bounce Around
- Don’t Clutter The Home Page
- Don’t Forget About Content
An Example of Good Website Design
It is believed that Amazon.com has spent thousands of man-hours to study and tweak their home page to give visitors the best user experience and maximum revenue. So go study it and see how the 10 ways were implemented.
Is Your Website Design Good Enough?
Out of the 10 ways listed above, beside item 2, the other way that is related to SEO is “Don’t get flash drunk” which is help to ensure the search engine robots can crawl and index your web pages effectively.
The remaining 8 ways concern your website usability issues.
The bottom line is to make your visitors happy and use your website intuitively.
Web Design and Usability
The rest of the 8 ways improve user experience for your human visitors. Good usability can improve your conversion rate.
Now, look at your website and see if you have implemented all the 10 ways of Good Web Design. If not, start revamping your website today to improve your conversion rates and ROI.