Internet Marketing Coach - Shi Heng Cheong

Finally, Fione tweaked her sites’ titles and re-wrote the meta description to regain her #1 position for the keywords internet marketing coach. Well done!

This blog ranking for internet marketing coach has dropped to Number 4, as shown in the screen shot below (click to view large image):

Number 1 Ranking - Just for Ego

I think getting #1 position in Google for this search terms - internet marketing coach - is just for the sake of ego. This is not a keyword with good amount of traffic.

How do I know?

Very simple. Use Google Suggest.

Go to Google Suggest and type in internet marketing, you’ll see a list of suggested search terms. The list consists of:

1. internet marketing center
2. internet marketing forum
3. internet marketing tips
4. internet marketing secrets
5. internet marketing centre
6. internet marketing singapore
7. …

Here’s the screen shot of Google Suggest for internet marketing:

All except internet marketing coach. This shows that it is not a keyphrase which many people search for. In other words, there is not so much traffic and it is not a competitive or even profitable keyword. This is definitely a vanity keyword and it has been a vanity keyword since day 1.

The Internet marketers who are really good in SEO will be found for the search terms internet marketing and not internet marketing coach.

Keyword Research and The Long Tail

Any SEO specialist worthy of his/her salt and competent in keyword research will not be using such an improbable keyword on the home page (unless you are like me doing it as an experiment and for vanity).

Keywords of lesser traffic, such as those found in the Long Tail, are best suited for inner pages. And you want to have as many such pages targeting the Long Tail keywords of your niche as possible.

Be Clear of the Objective of Your Website

Yes, I believe Fione and Harrace should focus on the keywords Internet marketing for the home page and not change it to emphasize the terms - Internet marketing coach - just because a vainpot like me got ahead of your more important site - a leading training organization promoting Internet marketing in Asia.

#1 Ranking is Nothing without Traffic and Conversion

Getting #1 ranking is nothing when there is not much traffic to your site. It is not how high you ranked but how much traffic your website can generate and how well it converts!

I know because my number 1 ranking in Google did not bring me any amount significant traffic over the past 2 months.

Getting top ranking is easy. However finding the right keyword to rank top requires real expertise.